Team GB Launches Gold Lion Club for fans in the Metaverse – Offers New NFTs and Gold Lion Tokns that unlock exclusive experiences

As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme. Team GB was the first-ever Olympic team to launch an official non-fungible token (NFT) collection in the run-up to the Tokyo Games last summer, and now extends that programme to include a limited amount of ‘fan tokens’ that unlock access to the Gold Lion Club community, fun features, and exclusive experiences which will be the envy of all fans. New benefits and experiences will be offered throughout 2022, exclusively available to holders of Gold Lion Tokns, including access to signed merchandise, athlete experiences, and eventually an immersive clubhouse in the Metaverse.

Timed to correspond with Opening Ceremony festivities the will feature collections of rare animated NFTs celebrating the athletes’ successes and a limited number of digital collectible pins, priced to include printing and shipping of a custom designed T-shirt. It will also feature a special NFT drop by Team GB supplier, Ben Sherman, showcasing a unique range of their Opening Ceremony uniforms sported by collectible Humanz™ characters. These limited-edition NFTs can be purchased with a credit card or crypto currency, starting at accessible price points for fans and NFT collectors on

British Olympic Association Commercial Director, Tim Ellerton, said: “Team GB is proud of its community of passionate and loyal fans and through this opportunity with Tokns we can provide them with a new and exciting way to support the UK’s most loved sports team. The gold lion tokn is just one of the many exciting concepts in the pipeline.”

The Gold Lion Club fan engagement programme will give existing Team GB app subscribers, NFT owners and supporters the opportunity to join the ‘pre-mint’ event on February 5th ahead of the public mint event on the February 6th.  Fans must have a ‘Meta Mask’ wallet and crypto currency to participate in the minting event.

Through the minting process, each Tokn will be randomly assigned a colour (bronze, silver or gold) lion on one side and hand drawn pictograms on the flip side representing the 15 sports in which Team GB athletes will compete at Beijing 2022. These will provide the owner their ticket to a dynamic game in which every time Team GB wins a medal, owners of a Token featuring that sport and medal colour will be rewarded with signed merchandise, unique athlete experiences and more.

“Team GB has done it again. First-ever Olympic team to create NFTs, now first to create a fan token with unique utilities throughout 2022”, says Jamie Tedford, CEO of Tokns. “We are proud to be the Official Supplier and Licensee of Team GB NFTs, and are excited to see fans unlock rare experiences, official merchandise and other owner benefits with their Gold Lion Tokn.”

About Tokns

Tokns partners with IP-holders, creators, and iconic brands to generate sustainable NFT royalties while future-proofing for the $8 Trillion market opportunity presented by Web3, the Metaverse and NFTs.  Leveraging our cross-blockchain Smart Contract standard, partners deploy co-branded or white label Tokns™ that serve as digital collectibles while unlocking access, utility and unique experiences in the Metaverse.