Crowell & Moring Releases Retail in the Metaverse and Beyond

Crowell & Moring has published Retail in the Metaverse and Beyond, a collection of insights for corporate counsel and executives in the retail industry. The compendium of Crowell’s latest analyses explores the legal challenges that retailers face as they move deeper into virtual and augmented reality, from ownership of digital assets to data privacy concerns, as well as the best practices that will help them navigate the road ahead.

“Retailers are leveraging today’s version of the metaverse to transform the shopping experience, drive customer engagement and loyalty, and unlock new business opportunities. Our publication explores a range of issues that retailers are already facing in the virtual world and looks at the concerns that could be around the virtual corner,” Preetha Chakrabarti, a partner in Crowell’s Advertising and Brand Protection Group and co-editor of Retail in the Metaverse and Beyond, said.

Retail in the Metaverse and Beyond features a compendium of articles authored by Crowell lawyers, including insights featured in outlets like Corporate Counsel, Total Retail, MediaPost, Law360, Bloomberg, World Trademark Review, and more.

Articles include:

  • Three Key Challenges for Companies Entering the Metaverse
  • Copyright in the Metaverse: What Advertisers Need to Know
  • Privacy and Cybersecurity for Retailers in the Metaverse
  • Cases Show Real-World Laws Likely Apply in Metaverse
  • A Walk Through the Metaverse for Corporate Counsel
  • AI, IP, and the Metaverse
  • ESG in the Metaverse: An Opportunity to Rethink Sustainability
  • Will Web3 and the Metaverse Give Rise to Brand Guidelines 3.0?
  • Privacy and Cybersecurity Considerations for Artificial Intelligence in The Metaverse
  • Expanding the Runway: Fashion and the Metaverse
  • Brands, How Well-Versed Are You in the Metaverse?

“We drew on the longstanding retail industry experience of lawyers from across our firm in order to create this interdisciplinary collection of articles that we hope will serve as a useful resource for companies to better protect their brands’ digital assets, leverage the metaverse to grow their business, and, ultimately, prepare for the virtual road ahead,” Chakrabarti said.

For more insights on the metaverse and to subscribe to Crowell’s future publications and event invitations on topics in this area, visit Follow our team as we discuss all things metaverse, including how companies are navigating issues like advertising, anti-money laundering, brand protection, corporate transactions, cryptocurrency, financial regulation, intellectual property, privacy and cybersecurity, white collar and regulatory enforcement, and more. Join the conversation with #RetailInTheMetaverse.

About Crowell & Moring LLP

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia. Drawing on significant government, business, industry and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex litigation and arbitration, regulatory and policy, and corporate and transactional issues. The firm is consistently recognized for its commitment to pro bono service as well as its programs and initiatives to advance diversity, equity, and inclusion.